In a recent interview on Joy Prime, Blakk Rasta, the musician behind hits like Barack Obama, expressed his views on the fleeting nature of today’s music, claiming that artists are more focused on trends than creating timeless hits most notably Stonebwoy’s ‘Jejereje’.
Blakk Rasta referenced Lucky Dube, who famously said, “I never went into the studio to make hits. I went in to speak into the microphone, and if the songs became hits because people resonated with the message, then that’s different.” This mindset, according to Blakk, is often missing in today’s music industry.
Blakk Rasta pointed out that whenever he intentionally set out to create a hit, it often fell short. He explained that hits are typically driven by trends unless they manage to create a new wave of interest.
Using Stonebwoy’s ‘Jejereje’ as an example, Blakk noted that the song, despite having a strong start, quickly lost traction.
“With no disrespect, I love Stonebwoy—he’s my brother. ‘Jejereje’ came out, and we were all enjoying it. I remember hearing it while I was in Nkroful and thinking, ‘wow, this is a great song.’ But after one week, ‘Jejereje’ seemed to fade away. I wanted to see it go all the way to the top.”
Released in September 2024, Stonebwoy’s Jejereje gained over 1.3 million views on YouTube, but Blakk’s comments highlight its short-lived momentum.
